February 04, 2019
For Immediate Release:                                                       Contact: Alarie Ray-Garcia
February 4, 2018                                                                               505-573-9496
Planet Fitness Opens in Alamogordo
ALAMOGORDO-Planet Fitness, one of the largest and fastest-growing fitness providers in the U.S., is now open in Alamogordo. An official Grand Opening celebration will take place Feb. 6 from 5-7pm.
New members can sign up for just 25 cents and pay as little as $10 month. The Grand Opening celebration will include food, prizes, music, giveaways and a performance by Extreme Amplitude. Planet Fitness will also be presenting the Boys and Girls Club of Otero County with a $1,000 donation.
“We’re excited to now be here in Alamogordo and eager to show off our new gym to everyone,” Chris Skipp, New Mexico’s Division Vice President said. “We invite the community to come in, see what Planet Fitness has to offer and take advantage of some amazing deals.”
Planet Fitness is located at 1807 E. 10th Street.  In its more than 15,000 Sq. Ft, it features 70 pieces of high-quality cardio equipment, as well as strength training and free weights. It also includes flat-screen televisions, a 30-minute express workout circuit, a 12-minute ab station, tanning, hydromassage beds, massage chairs, full-service locker rooms as well as many other amenities.
The gym is open Monday at 12am thorough Friday at 9pm and Saturday and Sunday from 7am-7pm.
This Planet Fitness location is owned by ECP-PF Holdings Group Inc., which also operates 15 other Planet Fitness locations in New Mexico.
About ECP-PF Holdings Group Inc.:
ECP-PF Holdings Group is based in Orange, CT. It is one of the largest Planet Fitness Franchise ownership groups, currently operating more than 70 locations across Canada, Arizona, Connecticut, New Mexico and New York. It is owned by Exaltare Capital Partners LLC, a Boston, MA based private equity firm that invests in owner-managed, family-controlled businesses and corporate divestitures.
About Planet Fitness:
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2018, Planet Fitness had more than 12.2 million members and 1,646 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women
For more information visit www.PlanetFitness.com
Alarie Ray-Garcia 505-573-9496